Link to the google books page:
https://www.google.com/books/edition/Small_Giants/TlvHgVBmJWcC?hl=en&gbpv=0
Book about companies that didn't chase constant growth. What other metrics could we use to judge the success of a business?
Link to the google books page:
https://www.google.com/books/edition/_/B8JyDwAAQBAJ?hl=en&sa=X&ved=2ahUKEwi47Yjw76jqAhWJ4J4KHTjuCWoQ7_IDMBV6BAgSEAI
Hopeful book about marketing in the service of humanity
Link to the google books page: https://www.google.com/books/edition/_/8EbloQEACAAJ?hl=en
Quick and dirty how-to for getting a business off the ground.
- Small Giants
By Bo Burlingham
A great little book that has been an inspiration for me – it’s a reminder to keep an eye on the soul of your business. Sometimes the metric for success isn’t how big it’s become… - This Is Marketing
By Seth Godin
This book surprised me. I don’t know what I was expecting, but it wasn’t this. I was excited to learn that there are respected experts out there who agree that businesses and marketing are about inciting positive change in society. The book was an easy read with plenty of anecdotes, along with lots of applicable ideas. - The 7 Day Startup
By Dan Norris
While mine (a brick and mortar business) is not the target of this book, I feel like I picked up a bunch from this book. I am just itching to get started, though I know that my time is still nearly a year off. But it will come!
